by Clayton Heilman, Storyteller Kelsey and her mom sat on the couch, ready to begin their end-of-summer tradition — their Fantasy Football draft. Armed with player statistics, draft plans, and projections, Kelsey’s competitiveness was beginning to show while a documentary film played in the background of the football conversation. Kelsey’s dad walked into the room …
I’m a senior marketing leader with 10+ years of experience driving brand, digital, and campaign performance in complex, resource-constrained environments. Throughout my career, I’ve led teams, overseen multi-channel marketing campaigns, strategies, and events. I alongside executive leadership, managers, and board members to increase performance, improve quality, and clarify strategy. That experience has sharpened my judgment …
Benefit-driven copywriting and storytelling have the power to connect with anyone. While I have personally developed copy for many print and digital campaigns along with researching, writing, and producing video stories, I also teach other creative marketers to hone their craft to create content that inspires and moves people to action. EXECUTIVE COMMUNICATIONS July 2025 …
Social media campaigns that utilize story, video, and photography create the most compelling campaigns. Hope for Mental Health Campaign Addiction Recovery Campaign Events Let’s Work Together
Honoring Veterans with Lake County Honor Flight Storytelling Easter Campaign Short Films This past Easter, I led a team that created 3 original short films to align with the theme and message of the Easter at Saddleback campaign. We had exactly 14 days, from the moment of concept inspiration to final cut on the set. …